Which logo should you use?

There are three logos that can be used on the Medical Center campus. The new Wake Forest University School of Medicine logo, the Wake Forest University Baptist Medical Center logo and the Brenner Children's Hospital logo.
 

 

For all research and academic purposes, use the Wake Forest University School of Medicine logo.
 

 

For clinical programs and activities, or if your audience is patient-related, use the Wake Forest University Baptist Medical Center logo.
 

 

For all pediatric related clinical programs, services, research (when applicable) and outreach, use the Brenner Children’s Hospital logo.

Style Guides for Proper Logo Usage

Now that you know which logo to use, please read the graphic style and standards guide for that logo. The style guide will provide you with specific usage instructions and guidelines that need to be followed whenever using the logo. Once you are familiar with the guidelines, then feel free to download and use the logo.

Wake Forest University Identity Standards

Pro Humanitate, for humanity is Wake Forest University’s motto.  Wake Forest University is a place where serving humanity through the pursuit of knowledge is expressed in every endeavor.  Now, we can clearly and consistently articulate this vision to our constituents.

Wake Forest University’s visual identity, anchored by an updated logo, is the most visible expression of our mission and purpose.  As the umbrella over all Wake Forest entities, it brings diverse departments, programs and interests together under one unifying identity.  As such, it is the standard bearer for all University communications.  The Wake Forest University logo symbolizes a pervasive commitment to both ethical and academic distinction.

Perhaps the most powerful, tangible evidence of an organization’s promise is its visual identity.  This guide was developed to ensure that who we are and how we are perceived are one and the same.  By using this guide, you will not only help solidify our identity but also help us realize our ideals.  That is why this guide is so important.  If we are to move our vision forward, it is critical that we apply these graphic standards consistently in every form of communication.

Click on the style guide to view.

Wake Forest University Baptist Medical Center Corporate Identity Overview

The Wake Forest University Baptist Medical Center Corporate Identity Overview was developed to strengthen and reinforce our “brand name” by presenting our integrated clinical services in a consistent and customer-friendly manner. Presenting a consistent image is essential if we are to maintain a dominant presence in our referral area. It is our mission to communicate with a single voice the strength and vision of this institution. With your participation, we will present a unified message of comprehensive excellence in patient care, education and research.

Clearly, our resources are best invested in promoting a consistent institutional identity rather than a constellation of individual programs, each with conflicting graphics. That is why the use of individual logos for service lines, divisions, centers, etc. is not permitted.

Please use the WFUBMC Corporate Identity Overview as a guide whenever using the WFUBMC logo, preparing marketing materials, and for all communications.

Click on the style guide to view.

Brenner Children’s Hospital Brand Standards and Guidelines

Brenner Children’s Hospital takes pride not only in our name, but also in the design of our logo. The consistent use and combination of the Brenner Children’s Hospital logo design, colors, font and tagline work to identify and communicate the unique Brenner brand to the public. That is why we ask you to follow this graphic standards guide carefully any time our name or logo appears in your promotional materials. By using our logo and identity correctly and consistently, you will be helping to protect our brand’s equity and value.

This guide to using the Brenner Children’s Hospital logo and graphics has been designed to help make your job easier. If you have a question regarding the Brenner Children’s Hospital brand identification, you will more than likely find the answer here. It is a good idea to look through this guide first to get an overview, paying particular attention to the elements of the logo.

Click on the style guide to view.

Proper Use of the Logos

Adherence to the style guides is essential to ensure that the institution is consistently presented in a legally and visually correct manner. These style guides should be followed when developing or designing any printed, published, or visual materials which convey the image of the institution.

• These logos remain the property of Wake Forest University and Wake Forest University Baptist Medical Center.
• Only official uses of these logos is allowed.
• The logos available for downloading here must be used as is without modification.
• The logos can only be used in the colors and type styles provided here.
• The logos should not be used in combination with other graphic elements so as to create a new, custom logo.
• The elements of a logo cannot be separated. They must always be used intact.
• You cannot use a scanned reproduction of the logo. Please use the digital files available here.

Download Logos

I have read the style guide for the logo which I'll be using and agree to follow the usage instructions and guidelines whenever using the logo.
I disagree with the guidelines.

Questions?

If you still have questions regarding the proper use of the Wake Forest University School of Medicine logo, please see our Logo FAQ page or call Creative Communications at 716-4298.

If you still have questions regarding the use of the Wake Forest University Baptist Medical Center logo, please call Creative Communications at 716-4298 or Public Relations and Marketing at 716-4587.

If you still have questions regarding the use of the Brenner Children's Hospital logo, please call Public Relations and Marketing at 716-4587.